TheodoreAndreadakis
Product design leadership for AI-era teams

Product Design& UX Leader

15+ years leading complex, multi-market productsacross media, enterprise and digital platforms.

Case studies Leadership & Ops
Experience 15+ years

Senior product design, UX and design leadership across complex digital ecosystems.

Scale Global brands

Media, streaming, enterprise, automotive and customer-facing platforms.

Leadership Teams & systems

Org design, hiring, coaching, design ops, governance, roadmaps and OKRs.

Impact Clarity to scale

Turning ambiguous goals into product direction, delivery flow and measurable UX outcomes.

Case studies – leadership & impact

Focused examples showing leadership scope, product complexity and design impact.

Leadership & Ops

Senior design leadership that connects strategy, delivery and craft.

I help organisations create clearer product direction, stronger design systems, better team operating models and user experiences that can scale in the real world.

Product Direction

Aligning user needs, business goals and delivery constraints into clear design strategy, product priorities and stakeholder narratives.

See HBO Max product direction

Design Systems at Scale

Building governance, contribution models, reusable patterns and adoption paths that improve speed, consistency and product quality.

See Deloitte.com at scale

Team Leadership & Ops

Supporting hiring, coaching, prioritisation, critiques, rituals and operating models so teams can do better work with less ambiguity.

See global product operations

UX Performance

Using research, analytics, accessibility and experimentation to improve journeys beyond launch and build a continuous learning cycle.

See three-year UX performance
How I lead

Clarity across complex products, systems and organisations.

My work sits at the intersection of product design, research, design systems, UX optimisation, brand expression and organisational leadership. I am most useful where complexity is real: multi-market platforms, matrixed teams, ambitious roadmaps and products that need to scale without losing quality.

View leadership profile
Product designComplex platforms, service flows, interaction models
Research & optimisationDiscovery, usability, analytics, experimentation
Design systemsGovernance, accessibility, tokens, adoption
Leadership opsHiring, coaching, OKRs, roadmaps, KPIs
AI-enabled practiceAgentic workflows, automation, decision support
Executive storytellingVision, recommendations, stakeholder alignment
Contact

Let’s talk about senior design leadership.

For product design, UX leadership, design systems and transformation roles.

London, UK
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