Theodore Andreadakis Portfolio

Leading the in-house design team through and delivering the new Audi UX Vision guidelines while streamlining UXD process and boosting delivery.

As the Lead UX I helped define and document the new CX/UX vision by establishing a “diverge - converge process” of discovery, definition, design and delivery.
Kept senior stakeholders informed and involved while streamlining the UX design process to be picked up by the internal team.
Delivered UX complete documentation and interactive prototypes based user centered Design for Audi online sales.
Provided complete UXD support for maintaining and updating the existing website and online tools.
Established data driven UX Design and streamlined DEsign process across the online assets
Boosted awareness and knowledge around UX best practices and ROI
Supervised production of IA deliverables(User flows, Site mapping, Task models, Wireframing etc)

Role Lead UX Designer

Platform Web & Mobile

Brand Audi

Year 2018

Performance monitoring of the current Audi website showed significantly increased click through rates and efficiency of digital campaigns for new models such as E-tron and new Audi A1, while working within very limited timelines and development sources.
Early insights and research on the proposed new MVP showed a significant increase in user satisfaction and engagement. The business’s feedback on the new process and quality delivered was outstanding.
Significantly contributed in establishing a user centric data driven process

Leading the product Design and UX process; informing and presenting to stakeholders
Managing UXD team and allocating UXD workloads and priorities; aligning with other teams to share resources / results
Running workshops and collaborating with product stakeholders to define customer needs and align with business goals
Writing/creating relevant documentation, including User journeys, Site mapping, task models, personas, blueprints, wireframes, flowcharts and usability test results as a way of supporting recommendations.
Managing cross platform design & best practices including; responsive website design and native mobile UX app design (iOS & Android).

Working with the research team to lead and execute usability studies, testing and competitive reviews.
Utilizing appropriate metrics and analytics data to help make informed design decisions through insight driven design
Establishing and monitoring UXD team OKRs and performance.

Monitoring UX impact on basic KPIS , including Aquisition, Retention and Conversion
Monitoring separate iterations with A/B testing and selecting best perfomants based on data