Theodore Andreadakis Portfolio

Overview

Initially was brought in to help the UX team improve and enhance the “Hayu” online streaming platform; established a UX Research driven process and then got involved in many other projects to bring in a more user centred design approach.

Responsibilities

Presenting ideas to teams and senior stakeholders
Managing and balancing the requirements of multiple stakeholders and third party vendors
UX Direction and user centred Design for several web apps and websites including “unwrapt”, “Syfy Horror”, “Universal Classics Channel” and others currently under development.
Provided extra UXD support and research for maintaining and updating the “hayu” streaming website and mobile apps
Established data driven UX Design and streamlined process across the NBCU Digital projects
Utilizing modular design and common design patterns as well as agile methodologies
Journey mapping, Blueprints, Personas
IA (User flows, Site mapping, Task models, Wireframing etc)

Role Senior UX Designer

Platform Web

Brand NBCUniversal

Year 2016-2018

Outcomes

Contributed to overall improvement of the “hayu” platform user experience based on ux performance metrics, the overall usability of the website increased according to test results. This contributed to an overall increase of customer conversion and retention rates.
Helped establish user testing process from early stages to delivery and continuous optimisation became a standard for the team. Majority of the new projects were delivered with UX performance monitoring plans.
Significantly contributed in establishing a user centric data driven process and sealed it with setting up an in-house user testing lab and also utilising online user testing platforms and tools (user zoom, usability hub and optimal workshop).

Achievements Improving UXD Process

Streamlined UXD process and standardised deliverables quality

Leading the product Design and UX process; informing and presenting to stakeholders
Managing cross platform design & best practices including; responsive website design and native mobile UX app design (iOS & Android).
Writing/creating relevant documentation, including User journeys, Site mapping, task models, personas, blueprints, wireframes, flowcharts and usability test results as a way of supporting recommendations.
Helping with plan to allocate more UX and product design resources in a short notice and shift work-streams priorities and load
Established usability research work is done according to usability ISO

Established UX performance monitoring and measurement plan

Working with the research team to lead and execute usability studies, testing and competitive reviews.
Utilizing appropriate metrics and analytics data to help make informed design decisions through insight driven design
Conducting best practices research on established and credible sources (NN group, Samsung, LG, Apple guidelines etc.) cross platform.

Contributed to increase of customer conversion and retention rates.

Monitoring UX impact on basic KPIS , including Aquisition, Retention and Conversion
Monitoring separate iterations with A/B testing and selecting best perfomants based on data

New projects were delivered with UX performance monitoring in mind.

Ux measurement plan input was considered for all future projects
Established UX specific monitoring dashboards based on Usability ISO